Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau (Addison-Wesley Data & Analytics Series)

If you need to persuade or inform people, and you've got data, you need to master the techniques of visual analytics and visual storytelling – and these days, the #1 tool for telling visual stories with data is Tableau. This guide begins by introducing the foundational best practices, concepts, and techniques you need to transform data into powerful stories, and then teaches you how to do it hands-on with Tableau v2020. Renowned visual storyteller Lindy Ryan puts the analytics and visual concepts upfront, where they belong, so you know exactly what you're trying to accomplish and can bring that knowledge to any tool you encounter. You'll learn: How the human brain understands data, stories, and visual data stories How to tell visual stories that communicate insights with maximum impact How to apply design concepts in data visualization How to build narrative frameworks to support your data story
Building on this foundation, classroom-proven guided exercises reveal how you can translate your ideas into reality with Tableau. Ryan's insider tips and tricks take you beyond the basics, helping you wield the latest versions of Tableau like you've been using them for years.