Sales Promotion: Concepts, Methods and Strategies
Description:
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.