Marketing

Marketing : Defind, Explained, Applied (IE)
Undergraduate Principles of Marketing textbookA unique marketing text based on student feedback. Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.