Business Communication Today

Business Communication Today image
ISBN-10:

0136708099

ISBN-13:

9780136708094

Edition: 15
Released: Sep 04, 2020
Publisher: Pearson
Format: Paperback, 704 pages
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Description:

Brief Contents

  • Professional Communication in a Digital, Social, Mobile World
  • Collaboration, Interpersonal Communication, and Business Etiquette
  • Communication Challenges in a Diverse, Global Marketplace
  • Planning Business Messages
  • Writing Business Messages
  • Completing Business Messages
  • Digital Media
  • Social Media
  • Visual Media
  • Writing Routine and Positive Messages
  • Writing Negative Messages
  • Writing Persuasive Messages
  • Finding, Evaluation, and Processing Information
  • Planning Reports and Proposals
  • Writing and Completing Reports and Proposals
  • Developing Presentations in a Social Media Environment
  • Enhancing Presentations with Slides and Other Visuals
  • Building Careers and Writing Résumés
  • Applying and Interviewing for Employment

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