Organizational Buying Behavior

Organizational Buying Behavior image
ISBN-10:

0136409539

ISBN-13:

9780136409533

Released: Jan 01, 1972
Publisher: PRENTICE/HALL
Format: Paperback, 132 pages
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Description:

Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

























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