Strategic Management: Concepts
0136316239
9780136316237
Description:
A text for a course in strategic management and business policy, rich in realistic business cases and examples, discussions of strategic management of well-known companies, and experiential exercises. Learning features include key concepts, boxes on successful and unsuccessful applications of strategic management concepts, chapter summaries, discussion questions, and exercises. This fourth edition offers expanded treatment of value chain analysis, cross functional teams assessment of organizational structure, and recent developments in strategic control. Annotation c. by Book News, Inc., Portland, Or.
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