Strategic Management: Concepts (8th Edition)
0130879037
9780130879035
Description:
(Pearson Education) A thorough introduction to strategic management, with a host of helpful features show students the exciting technologies and international methods in the field. Features include a box on e-commerce in every chapter and a Cohesion Case in each chapter illustrating key concepts with America Online. Previous edition: c1999. Softcover. DLC: Strategic planning.
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