Kleppner's Advertising Procedure

Kleppner's Advertising Procedure image
ISBN-10:

0136110827

ISBN-13:

9780136110828

Edition: 18
Released: Jan 15, 2010
Publisher: Pearson
Format: Hardcover, 840 pages
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Description:

An all-inclusive introduction to the exciting and dynamic world of advertising.

Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.

The eighteenth edition reflects how new media has changed advertising.


























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