Total Global Strategy (3rd Edition)

Total Global Strategy (3rd Edition) image
ISBN-10:

0136089836

ISBN-13:

9780136089834

Edition: 3
Released: Sep 25, 2011
Publisher: Pearson
Format: Paperback, 320 pages
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Description:

A uniquely integrated view of the global strategy issues facing firms today.

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

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