Strategy and the Business Landscape

Strategy and the Business Landscape image
ISBN-10:

0136015557

ISBN-13:

9780136015550

Author(s): Ghemawat, Pankaj
Edition: 3
Released: Jul 02, 2009
Publisher: Pearson
Format: Paperback, 192 pages
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Description:

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.


























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