International Management: Managing Across Borders and Cultures,Text and Cases [RENTAL EDITION]

International Management: Managing Across Borders and Cultures,Text and Cases [RENTAL EDITION] image
ISBN-10:

0135897874

ISBN-13:

9780135897874

Author(s): Helen Deresky
Edition: 10
Released: Nov 11, 2020
Publisher: Pearson
Format: Paperback, 0 pages
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Description:

"International Management: Managing Across Borders and Cultures explores how recent developments and trends within a hypercompetitive digitally driven global economy present managers with challenging situations. Companies seeking to operate overseas are confronted with varied and dynamic environments in which they must accurately navigate the political, legal, technological, competitive, and cultural factors that shape their strategies and operations. The fate of overseas operations depends greatly on the international manager's cultural skills and sensitivity as well as on their ability to carry out the company's strategy within the context of the host country's business practices"--

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