Managerial Economics: Theory and Applications for Decision Making

From the Publisher\nThis text builds upon a solid base of economic theory; but it is the expanded coverage of applied macroeconomic business techniques and the explicit coverage of the linkages between theory and actual business practices that set it apart from similar books. The book illustrates the "economic roots" of business departments such as marketing, finance, accounting, and law. In addition, it sets forth the steps involved in applying microeconomic theory to areas such as productivity and cost measurement.