Managing New Products: The Power of Innovation

Focusing directly on the winning practices that the author has used with over 200 companies to increase new product success, MANAGING NEW PRODUCTS: The Power of Innovation, Second Edition contains thoroughly revised and updated information on how to manage new products; features a renewed focus on the impact and power of new products on increasing shareholder wealth; adds more up-to-date examples of new product successes and failures; places increased emphasis on managing the process; includes a new chapter on creating newness for non-profit organizations; restructures the material on conducting a diagnostic audit to provide more of a "how-to" and applications orientation; presents chapter introductions, highlighted key words, chapter summaries, boxed inserts, diagrams/models, charts, graphs, and tables to reinforce the material.