Managerial Economics and Strategy -- MyLab Economics with Pearson eText Access Code

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson

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For courses in managerial economics.

This ISBN is for the MyLab access card. Pearson eText is included.

A problem-based approach that uses real-world issues and examples from actual markets

Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they’ve learned in the text and class to their decision-making in the real world.

Personalize learning with MyLab Economics

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.