Retailing

Retailing image
ISBN-10:

0134614275

ISBN-13:

9780134614274

Author(s): Lewison, Dale M.
Edition: Subsequent
Released: Dec 23, 1996
Publisher: PRENTICE/HALL
Format: Hardcover, 884 pages
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Description:

This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.












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