How to Make Your Advertising Make Money

How to Make Your Advertising Make Money image
ISBN-10:

0134235908

ISBN-13:

9780134235905

Author(s): Caples, John
Released: Jan 01, 1983
Publisher: Prentice Hall Pr
Format: Paperback, 383 pages
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Description:

Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy












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