Selling Today: Creating Customer Value, Seventh Canadian Edition Plus Companion Website without Pearson eText -- Access Card Package
Description:
The seventh Canadian edition of Selling Today describes what ramifications the information age has for the selling world and how sales professionals must cope with new issues arising from the information revolution with an ethical, customer-centred mindset.\nThe pivotal role of a partnering style of selling in today’s highly competitive business environment is a common theme throughout the seventh Canadian edition of Selling Today: Partnering to Create Value.
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