Herschell Gordon Lewis on the Art of Writing Copy

Herschell Gordon Lewis on the Art of Writing Copy image
ISBN-10:

0133873099

ISBN-13:

9780133873092

Edition: First Edition
Released: Jan 01, 1988
Format: Hardcover, 424 pages
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Description:

Describes key rules for writing advertising copy, shows examples of good and bad ads, and discusses guarantees, and copy for specific markets


























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