Public Relations: Strategies and Tactics Plus MySearchLab with eText -- Access Card Package (11th Edition)

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.

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013377578X / 9780133775785 Public Relations: Strategies and Tactics Plus MySearchLab with eText -- Access Card Package

Package consists of:

0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

0205960642 / 9780205960644 Public Relations: Strategies and Tactics