Marketing: An Introduction, Fifth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (5th Edition)

The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value—creating it and capturing it—drives every good marketing strategy.\nNote: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit www.pearsonmylab.com/mymarketinglab or you can purchase a package of the physical text and MyMarketingLab by searching for ISBN 10: 0133581586 / ISBN 13: 9780133581584.