Principles of Marketing

Education & Teaching

Gary M. Armstrong

Gary Armstrong Philip R. Kotler Philip Kotler

Schools & Teaching

Pearson\Prentice Hall

Politics & Social Sciences

GARY ARMSTRONG PHILIP KOTLER

Social Sciences

Test Item File

Pearson Higher Education

The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy. 
KEY TOPICS: 
Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW\nMARKET: 
This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.

Marketing: An Introduction, Sixth Canadian Edition,

PHILIP KOTLER

Valerie Trifts

Lilly Anne Buchwitz

Pearson Canada

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Marketing: An Introduction [RENTAL EDITION]

Pearson

Principles Of Marketing

Used for Introduction to Marketing course in Higher education

Marketing: An Introduction

Business & Money

Marketing & Sales

Pearson/Education

Principles of Marketing, Fourth Canadian Edition (4th Edition)

Peggy H. Cunningham

Prentice-Hall Canada

"Todays marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Marketing starts with understanding consumer needs and wants, determining which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract and grow valued consumers. Then, more than just making a sale, todays marketers want to engage customers and build deep customer relationships that make their brands a meaningful part of consumers conversations and lives. In this digital age, to go along with their tried-and-true traditional marketing methods, marketers have a dazzling set of new online, mobile, and social media tools for engaging customers anytime, anyplace to jointly shape brand conversations, experiences, advocacy, and community. If marketers do these things well, they will reap the rewards in terms of market share, profits, and customer equity. The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy"--

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Books by Gary M. Armstrong