E-Commerce Essentials
ISBN-10:
0133544982
ISBN-13:
9780133544985
Author(s): Laudon, Kenneth C.; Traver, Carol Guercio
Edition: 1
Description:
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
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