Programming on Purpose II: Essays on Software People

P.J. Plauger's monthly column "Programming on Purpose" has been entertaining readers of Computer Language magazine for years. He writes as readily on how to be a software entrepreneur as he does on the innards of floating-point anthmetic or the turbulent world of software design methodologies. By popular demand, he has gathered six and a half years' output into several collections, each with a common theme.
Essays on Software People explores the often-neglected human side of the computer software business. Here you will learn how to be really ingenious, and how to protect the fruits of your ingenuity, how to mix technology with politics, and how not to write shelfware. The budding entrepreneur will find pragmatic advice on dealing with everyone from customers to employees to venture capitalists. Plauger's style is clear without being simplistic, reducing complex themes to bite-size chunks.