Public Relations Practices

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Public Relations Practices image
ISBN-10:

0133127648

ISBN-13:

9780133127645

Edition: 8
Released: Dec 29, 2012
Publisher: Pearson
Format: Paperback, 288 pages

Description:

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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