Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. <br>Written by two of the most respected individuals in the field, <i>Public Relations Practices</i> presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Public Relations Practices

Business & Money

Jackson, Patrick

Center, Allen

Smith, Stacey

Stansberry, Frank

Marketing & Sales

Pearson

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Books by Center, Allen