Convention Management and Service with Answer Sheet (EI) (8th Edition)
ISBN-10:
0133086143
ISBN-13:
9780133086140
Author(s): American Hotel & Lodging Association; Abbey, James R.
Edition: 8
Released: Jun 09, 2012
Publisher: Educational Institute
Format: Paperback, 500 pages
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Description:
This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
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