Marketing for Hospitality and Tourism (6th Edition)
Description:
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Best prices to buy, sell, or rent ISBN 9780132784023
Frequently Asked Questions about Marketing for Hospitality and Tourism (6th Edition)
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The Marketing for Hospitality and Tourism (6th Edition) book is in very low demand now as the rank for the book is 2,520,034 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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