Marketing for Hospitality and Tourism (6th Edition)

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Marketing for Hospitality and Tourism (6th Edition) image
ISBN-10:

0132784025

ISBN-13:

9780132784023

Edition: 6
Released: Mar 15, 2013
Publisher: Pearson
Format: Hardcover, 704 pages

Description:

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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