E-Commerce 2013
ISBN-10:
0132730359
ISBN-13:
9780132730358
Author(s): Laudon, Kenneth C.; Traver, Carol Guercio
Edition: 9
Description:
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
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