Marketing Management and Strategy (2nd Edition)

Marketing Management and Strategy (2nd Edition) image
ISBN-10:

0132622394

ISBN-13:

9780132622394

Author(s): Doyle, Peter
Edition: Subsequent
Released: Jan 01, 1998
Publisher: PRENTICE/HALL
Format: Paperback, 465 pages
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Description:

A practical and innovative two colour guide to marketing decision-making and the development of a marketing strategy, which takes an interdisciplinary approach. The coverage is global, topical and focused to exclude abstract theorising. Instructor's Manual (0-13-262247-5).

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