Operations Management: An Integrated Approach
ISBN-10:
013258526X
ISBN-13:
9780132585262
Author(s): Hanna, Mark; Newman, W. Rocky
Edition: First Edition
Description:
This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.
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