Marketing: An Introduction, Fourth Canadian Edition with MyMarketingLab (4th Edition)
Released: Feb 01, 2011
Publisher: Pearson Education Canada
Format: Paperback, 656 pages
to view more data
Description:
Put on your parka and get ready to follow Canada Goose, a manufacturer of high quality outerwear in Canada, and witness how they create customer value and sustainable marketing.
The most student-centred resource available in the market is back with a new edition and exciting new features. A new smartphone feature encourages students to scan, ScanLife Bar Codes at the beginning and end of each chapter bringing them to a companion website with a wealth of more resoruces, including MyLab on the Go.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.