Basic Marketing Research

Basic Marketing Research image
ISBN-10:

0132544482

ISBN-13:

9780132544481

Author(s): MALHOTRA, NARESH
Edition: 4
Released: Jul 13, 2011
Publisher: Pearson
Format: Hardcover, 672 pages
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Description:

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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