Strategic Management and Competitve Advantage: Concepts and Cases

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Strategic Management and Competitve Advantage: Concepts and Cases image
ISBN-10:

0132338238

ISBN-13:

9780132338233

Edition: 2
Released: Jan 01, 2007
Format: Hardcover, 380 pages

Description:

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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