Strategic Management And Competive Advantage: Concepts

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Strategic Management And Competive Advantage: Concepts image
ISBN-10:

013154716X

ISBN-13:

9780131547162

Edition: 1
Released: Jan 01, 2006
Format: Paperback, 368 pages

Description:

For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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