Strategic Marketing for NonProfit Organizations (5th Edition)

Strategic Marketing for NonProfit Organizations (5th Edition) image
ISBN-10:

0132325470

ISBN-13:

9780132325479

Edition: 5
Released: Nov 27, 1995
Publisher: PRENTICE/HALL
Format: Hardcover, 632 pages
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Description:

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.


























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