Kleppner's Advertising Procedure

Kleppner's Advertising Procedure image
ISBN-10:

0132308290

ISBN-13:

9780132308298

Edition: 17
Released: Jan 01, 2007
Format: Hardcover, 829 pages
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Description:

There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.












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