Advertising: Principles & Practice
Description:
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
Best prices to buy, sell, or rent ISBN 9780132224154
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The Advertising: Principles & Practice book is in very low demand now as the rank for the book is 4,532,703 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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