Advertising & IMC: Principles and Practice

Business & Money

Wells, William

Moriarty, Sandra

Mitchell, Nancy

Marketing & Sales

Pearson College Div

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.

Advertising: Principles & Practice

Moriarty, Sandra E.

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. Packages Access codes for Pearson's MyLab &amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --

Advertising & IMC: Principles and Practice, Student Access Code (Mymarketinglab)

Wells, William D.

PRENTICE/HALL

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here’s how: <ul>
<li> Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. </li> <li> Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book. </li> <li> Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. </li> </ul> Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Advertising & IMC: Principles and Practice, Student Value Edition (10th Edition)

Pearson

Advertising & IMC: Principles and Practice -- 2014 MyLab Marketing with Pearson eText

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. Packages Access codes for Pearson's MyLab &amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication—as well as the implications of these changes to traditional practice—and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Here’s how: <ul>
<li> Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. </li> <li> Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication—multi-platform, as well as multimedia— and the discussion is embedded seamlessly throughout the book. </li> <li> Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. </li> </ul> 0133763536 / 9780133763539 Advertising &amp; IMC: Principles and Practice Plus NEW MyMarketLab with Pearson eText -- Access Card Package Package consists of 0133506886 / 9780133506884 Advertising &amp; IMC: Principles and Practice 0133575950 / 9780133575958 NEW MyMarketingLab with Pearson eText - Access Card - for Advertising

Advertising & IMC: Principles and Practice Plus 2014 MyMarketLab with Pearson eText -- Access Card Package (10th Edition)

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. PackagesAccess codes for Pearson's MyLab &amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE "For introductory courses in advertising." An accessible, well-written, and student-friendly approach to advertising." ""Advertising "tracks the changes in today's dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for "Advertising "is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication--multi-platform, as well as multimedia-- and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 0133763536 / 9780133763539 Advertising &amp; IMC: Principles and Practice Plus NEW MyMarketLab with Pearson eText -- Access Card Package Package consists of 0133506886 / 9780133506884 Advertising &amp; IMC: Principles and Practice 0133575950 / 9780133575958 NEW MyMarketingLab with Pearson eText - Access Card - for Advertising

Advertising & IMC: Principles and Practice, Student Value Edition Plus 2014 MyLab Marketing with Pearson eText -- Access Card Package (10th Edition)

MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice

WOOD, CHARLES

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising &amp; IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising &amp; IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab™ is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134830113 / 9780134830117 Advertising &amp; IMC: Principles and Practice Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: <ul>
<li> 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising &amp; IMC: Principles and Practice </li> <li> 0134480430 / 9780134480435 Advertising &amp; IMC: Principles and Practice </li> </ul>

Advertising & IMC: Principles and Practice (What's New in Marketing)

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab™ or Mastering™, several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising &amp; IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising &amp; IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab™ is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here. NOTE: You are purchasing a standalone product; MyLab™ Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134830121 / 9780134830124 Advertising &amp; IMC: Principles and Practice, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package, 11/e Package consists of: <ul>
<li> 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising &amp; IMC: Principles and Practice </li> <li> 0134481682 / 9780134481685 Advertising&amp; IMC: Principles and Practice, Student Value Edition </li> </ul>

See the best price to sell, buy, or rent books by Mitchell, Nancy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mitchell, Nancy

See the best price to sell, buy, or rent books by Mitchell, Nancy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising & IMC: Principles and Practice

Advertising: Principles & Practice

Advertising & IMC: Principles and Practice, Student Access Code (Mymarketinglab)

Advertising & IMC: Principles and Practice, Student Value Edition (10th Edition)

Advertising & IMC: Principles and Practice -- 2014 MyLab Marketing with Pearson eText

Advertising & IMC: Principles and Practice Plus 2014 MyMarketLab with Pearson eText -- Access Card Package (10th Edition)

Advertising & IMC: Principles and Practice, Student Value Edition Plus 2014 MyLab Marketing with Pearson eText -- Access Card Package (10th Edition)

MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice (What's New in Marketing)

Advertising & IMC: Principles and Practice