E-Marketing

E-Marketing image
ISBN-10:

0132147556

ISBN-13:

9780132147552

Author(s): Strauss, Judy
Edition: 6
Released: Sep 20, 2011
Publisher: Routledge
Format: Paperback, 426 pages
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Description:

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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