Strategic Brand Management: A Teaching Guide: Building, Measuring, and Managing Brand Equity

Name: Strategic Brand Management: A Teaching Guide: Building, Measuring, and Managing Brand Equity
Brand: PRENTICE/HALL
SKU: 9780131888661
Rating: 4.3 (11 reviews)
ISBN: 9780131888661

ISBN-10:

0131888668

ISBN-13:

9780131888661

Author(s): KELLER; Hassan

Edition: 3rd

Released: Jan 01, 2008

Publisher: PRENTICE/HALL

Format: Paperback, 195 pages

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