Services Marketing: People, Technology, Strategy, Canadian Edition
Description:
Focusing on applications and practical training, this first Canadian edition demonstrates how to develop successful marketing strategies using Canadian examples and cases. Exploring concepts and techniques for an exceptionally broad range of service categories and industries, the text reinforces management applications with boxed features highlighting provocative research and profiles from Canada's service-based economy.
Best prices to buy, sell, or rent ISBN 9780131879287
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