Global Marketing
Description:
KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting.
KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.
MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.
Best prices to buy, sell, or rent ISBN 9780131754348
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- Global Marketing (3rd Edition)warren-j-keegan-mark-greenEdition:3rdISBN-13:9780130669988
Frequently Asked Questions about Global Marketing
The price for the book starts from $6.99 on Amazon and is available from 10 sellers at the moment.
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The Global Marketing book is in very low demand now as the rank for the book is 8,132,661 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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