KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.

Global Marketing

Business & Money

WARREN J. KEEGAN

Mark C. Green

Marketing & Sales

Pearson College Div

Global Marketing [With Prentice Hall Guide - Research Nagivator]

Pearson\Prentice Hall

Pearson Education US

Global Marketing (Sixth Edition) (Instructor's Copy)

PRENTICE/HALL

Global Marketing, 6th Edition

Pearson

Global Marketing, Global Edition

GARDNERS VI BOOKS AMS006

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Books by Mark C. Green