Mobilizing the Organization: Bringing Strategy to Life

Presents a blueprint for organizational change, highlighting purpose, infrastructure, guidance, and resourcing. Describes and explains the mobilization process at companies including British Airways, Eurotunnel, and the BBC, offering advice on mobilizing organizations through privatization and change. Of interest to CEOs, managers, consultants, and students in management and organizational behavior. Annotation c. by Book News, Inc., Portland, Or.