Strategy And The Business Landscape: Core Concepts

Strategy And The Business Landscape: Core Concepts image
ISBN-10:

0131430351

ISBN-13:

9780131430358

Author(s): Ghemawat, Pankaj; Collis, David J.
Edition: 2
Released: Jan 01, 2006
Publisher: Pearson College Div
Format: Paperback, 159 pages
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Description:

  • Audience: MBA and Executive MBA strategy courses
  • Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin).
  • Competitors: de Kluyver (PH)

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