International Business: A Managerial Perspective

International Business: A Managerial Perspective image
ISBN-10:

0131422634

ISBN-13:

9780131422636

Edition: Subsequent
Released: Dec 29, 2005
Format: Hardcover, 688 pages
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Description:

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.












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