Selling Today: Creating Customer Value, Third Canadian Edition (3rd Edition)

Appropriate for business classes in college and intro university level.
Selling Today has been named the best overall personal selling textbook and is used in sales courses around the world. This is the essential textbook for personal selling-a must-have for every student and practitioner interested in sales success!
Selling Today: Creating Customer Value, Third Canadian Edition, provides comprehensive coverage of the major developments that have transformed personal selling and changed the way products are sold around the world. This textbook offers students a blend of time-proven fundamentals and new practices needed to succeed in today's information economy.