European Casebook on Cooperative Strategies (European Casebook Series in Management)

European Casebook on Cooperative Strategies (European Casebook Series in Management) image
ISBN-10:

0130971553

ISBN-13:

9780130971555

Author(s): Roos, Johan
Edition: International
Released: Jan 01, 1994
Publisher: PRENTICE/HALL
Format: Hardcover, 320 pages
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Description:

Co-operative strategies are looked at from a strategic management perspective, illustrating important managerial challenges, formulation and implementation of strategy, strategy content and process issues, cross-cultural management leadership, EC and global-local regional challenges. This casebook illustrates the three underlying perspectives of the firm which create competitive advantages - the environmentally based, the resource based and the competence based.

























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