On-Demand Printing

Two graphics arts consultants review all the latest options for delivering customized short runs as well as marketing, sales, and management techniques. Topics include commercial applications, book publishing, in-house applications, labels; second-generation, database-integrated variable printing; paper and bindery issues; digital files and networks, the commercial service provider business; the advantages and tradeoffs associated with printing technology; and leading competitors such as Agfa Chromapress, Presstek Technologies, and Kodak Lionheart. Annotation c. by Book News, Inc., Portland, Or.