Building Effective Web Sites

Drawing on current research, the goal of this book is to assist Web site developers create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task. Instruction on how to write a creative, brief Web site plan provides readers with a guide on Web site design and content production. Tutorials for building Web sites in HTML, Macromedia Dreamweaver, Microsoft Front Page, and Netscape Composer guide readers in web design using the latest and most popular programs. Tutorials for creating graphics in Adobe Photoshop and Image Ready. Tutorials for publishing a site using FTP and Web authoring tools provide readers with hands-on instruction. Thorough instruction on publicizing a Web site using search tools, other online techniques, and offline methods. An invaluable and fundamental reference for marketing personnel in small businesses and for information technology professionals.